The Boardroom Blog

Should I Follow Steve Hutt? [eCommerce Fastlane Review]

In this influencer profile, we’ll highlight one of the web’s foremost experts in Shopify and ecommerce: Steve Hutt. In case you don’t already know who he is, we’ll introduce you to this widely-followed figure and do an overview of his most popular ideas and content.

By the end, you’ll know exactly whether or not following his work would add value to your business goals. Let’s dive in!

Who is Steve Hutt?

Steve Hutt is an e-commerce expert, business consultant, podcast host, Shopify employee, and influencer based in Vancouver, Canada – but his students and following are worldwide.

His primary areas of expertise are in Shopify / Shopify Plus, e-commerce, dropshipping, automation, and other digital marketing related topics.

He has amassed quite the impressive following on various channels. Take a look at these stats:

20k twitter followers
5k Instagram followers
Thousands of podcast listeners
Thousands of monthly visits to his blog

Folks, those numbers don’t happen by mistake. There is definitely something appealing about Steve’s teaching methods and approach to content creation.

Perhaps more important to note is that Steve certainly has a sort of insider’s perspective. His full time job is as Senior Merchant Success Manager at Shopify. Meaning, he helps identify, navigate, and accelerate growth for companies in the complex world of commerce, and has a front row seat to the latest and greatest developments.

Making sure e-commerce businesses succeed is LITERALLY his job!

Still, you might be wondering if his content would be specifically helpful for your business. So, let’s take a deep dive into his most popular content.

eCommerce Fastlane Overview

The best way to get your feet wet in following Steve Hutt is to check out his popular e-commerce blog, Ecommerce Fastlane. The site has a ton of ungated content, so you can sample his best ideas and see if they resonate with you.

To be frank, if you are running a Shopify store or an Amazon business or really any type of ecommerce site, it’s hard to imagine how this website would not add value to your life.

On the site, you will find:

Inspiring case studies from successful e-commerce brands
Full-fledged guides about how to start and grow your online business
Instructional articles (like the one in the screenshot below) for how to sell internationally
A range of articles on the best practices in e-commerce and digital marketing, conversion rate optimization, holiday selling guides, and more

You may as well browse this free site, I don’t think you’ll regret it!

However, I also wanted to take a closer look at Steve’s super-popular podcast, which goes by the same name as his blog.

The eComm Fastlane Podcast

The eCommerce Fastlane podcast is one of the most widely listened-to podcasts providing value to Shopify merchants.

In their own words, “The mission of eCommerce Fastlane is to inspire and educate Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights.”

In case you aren’t aware, Shopify is one of the best e-commerce platforms for businesses of all sizes. Many newcomers to the e-commerce space opt for Shopify for its amazing dropshipping tools, but it has plenty of useful automation tools and robust features for larger, more established brands as well.

On the podcast, Steve features different Shopify Apps, service providers, and brand success stories. In each episode, he curates actionable advice from his guests’ area of expertise and presents it to the listener in a unique and helpful way.

Example?

In a recent episode, Steve interviews Lisa, founder of Cartloop – a tool that helps DTC Shopify brands connect with their customers for personalized outreach and 1:1 conversations. This reinstates the human-element that many customers crave, but too many e-commerce brands lack.

Very cool!