The rise of eCommerce has led to an increased demand for marketing and selling techniques that meet the digital age standards. It means that digital strategies are more important than ever.
Therefore, if you want to be prosperous in business, it’s essential that you figure out how to execute some of these strategies into your business model.
Here are the top 10 digital strategies that will help you transform your business and give you an edge over your competitors.
10 Digital Strategies To Get Your First Order In The First Month
Build an email list
One of your top digital strategies should be building an email list. It is one of today’s most cost-effective digital marketing tools, with some estimates indicating that for every $1 spent on email marketing, $38 in sales are generated.
An email list is your direct line of communication with customers. It’s your best way to reach out, keep in touch with them, and keep them up-to-date on new product announcements, industry news, etc. With an email list, you can build relationships with your customers, so they feel invested in what you’re doing. You can even give away freebies or coupons/discounts if it helps engage them further.
You can automatically add them into an email database using third-party tools such as AWeber or MailChimp if you already have customers.
Utilize social media
Social media is often considered an indispensable digital strategy for businesses looking to compete. Sites like Facebook, Twitter, and LinkedIn can help you market your company and build brand recognition.
Using these platforms well will expand your customer base and give you access to better demographic data that can improve your advertising efforts. Therefore, if you haven’t gotten on board yet, do so as soon as possible.
Nevertheless, keep in mind that social media marketing has a lot of competition from other brands – so if you aren’t providing something unique and valuable, don’t expect people to click. What’s more, make sure you commit enough time and resources to make social media a priority. Research shows that up to 30% of consumers expect businesses’ social channels to be responsive 24/7.
Collaborate with influencers
Influencer marketing is a robust way to promote a product or service, especially when entering a new market. The key is finding influencers with relevant audiences and offering something of value for them – whether free products, cash sponsorship, or just recognition. Influencers can be bloggers, Instagrammers, Facebookers — anyone with an audience.
Studies show that when brands collaborate with influencers, their products are far more likely to be purchased. Over 70% of consumers surveyed said they would buy from an influencer’s website or content.
If you’re not sure where to start, look for micro-influencers – industry insiders who have blogs or social media followings of 5,000 people or less. These small-time influencers may not get tons of followers, but they can be excellent resources for research and inspiration.
Experiment with paid ads
Paid ads are a critical component of digital marketing, especially in eCommerce. It is a great way to get quick results and boost traffic in short order. If done well, paid ads are also an effective means of raising brand awareness and reaching new audiences.
Before spending any money on ads, make sure you have a decent understanding of how search engine optimization (SEO) works. Therefore, you can ensure that your ads are shown only to potential customers interested in your product or service.
Moreover, when you’re running online ads for your business, be sure to experiment with different kinds of ad formats and target audiences. You may not always see results right away, but you can identify which types of paid ads convert best for your audience by experimenting.
Leverage automation
When it comes to connecting with your audience, automation can be a lifesaver. There are countless techniques you can use digital marketing automation to streamline your processes and create more time for yourself.
Many online solutions can help small businesses stay organized and get more done in less time, from social media scheduling, email marketing tools to contact management programs.
For example, with social media scheduling tools like Hootsuite, Buffer, etc., you can automate your posting based on specific times. You can also create automated drip campaigns that send customized direct messages when someone signs up for your mailing list.
Leveraging automation not only saves time but helps ensure that all of your content is delivered on time without risking gaps in between postings. Automation also means that all of your updates are consistent.
Focus on Search Engine Optimization
Search engine optimization (SEO) is one of many digital strategies, but it’s perhaps one of the most powerful. SEO covers how search engines – Google, Yahoo!, Bing, and others – index your website, find its pages and rank them in search results.
If your site isn’t set up properly for SEO, you’ll miss out on that massive chunk of potential customers.
Focus on search engine optimization by making sure your site has a unique title tag and meta description, as well as a comprehensive content strategy that includes keywords and specific long-tail phrases.
By doing so, you’ll increase traffic from search engines and improve overall site usability. In turn, your business will be able to capture valuable leads from qualified online visitors who are looking for specifically what you have to offer – which helps you sell products.
Many worries involve SEO-rank drop in case of post shopping cart migration. To take of this, it’s best to get a trusted service to keep your Google rank intact. Next Cart, with a well-optimized from shopping cart migration tools, can help you take care of your SEO data and all that matter to your ranking.
Employ Affiliate Marketing
Affiliate marketing is a revenue-sharing arrangement in which an online retailer pays commissions for each sale generated through links that others share on their website. You can also combine affiliate marketing with another digital strategy to have an even more significant impact on your online revenue.
By using affiliate marketing, you can reach a vast audience of consumers who may be interested in what you offer. In addition, it’s low going costs since it’s a commission-based program, your business only needs to pay if a sale is made.
If you do not identify where to start, check out some Affiliate platforms such as Impact, AffiliateWindow, etc., first to learn how it works. The more successful affiliate marketers you work with, the more money you earn.
Run a giveaway/ contest
Having a contest or giveaway can be one of your best sources of traffic and sales. This strategy is precious when you’re launching a new product, trying to garner more social media followers, or simply looking for some traffic to your existing website.
By holding a contest on your social media channels and offering an incentive (such as a free product), you can increase brand exposure and generate interest in your product.
In addition, you can encourage others to share the post on their accounts for a chance at winning. That is an excellent way to reach new customers without spending money on traditional marketing tactics.
However, be careful with how many hoops you ask people to jump through. Nobody likes being forced into doing stuff, even if it means getting something great in return. And, your giveaway rules need to be as transparent as possible.
Join online forums and community boards
Connecting with people by joining online forums where people gather together based on their shared interests is another excellent strategy.
If you do a prompt search online, you’ll likely be able to find communities that might be interested in what you’re selling, no matter what niche you’re in. Your job is simply to add value and engage in conversations with people in these communities.
Over time, if you continue adding value and providing helpful advice, it won’t be long before people start reaching out asking how they can buy from you. Yet, you should remember not to spam. Instead, be genuinely helpful and offer quality information and advice without asking for anything in return.
Try out video marketing
Consumers spend much more time watching video content than reading articles, which means video may be a key component of your digital strategies.
Moreover, a recent study from Unruly Media found that 53% of video viewers take action after viewing a brand’s video ad – completing a purchase.
As opposed to text content, videos engage your audience better and make it easier for them to share your message with others. Thus, suitable videos can do wonders for your digital marketing efforts and quickly drive up revenue as well.
You should create videos that give specific details about your product or service and entice potential customers with information on buying. Make sure you have a call-to-action that nudges users toward your contact information or website.
Wrapping Up
Digital strategies are the best ways to get your product or service in front of potential customers and sell it to them, too! If you haven’t used digital marketing yet, our ten tactics will hopefully help you get started right away.
Some of these strategies are specifically geared toward new sellers; some are more established, and others will work well no matter what stage of the game you’re in. And, happy selling!
