Good morning to 7749 e-commerce executives. Today, we’re diving into a topic that can supercharge your SEO efforts and boost your online presence: link building. If you’ve ever wondered how to get your store noticed by both search engines and potential customers, this edition is for you. Let’s break down what link building is and how you can leverage it to drive traffic and sales.
What is Link Building, Anyway?
Link building is the process of getting other websites to link back to your site. Think of these links as digital word-of-mouth referrals—when reputable websites link to your content, it signals to search engines like Google that your site is trustworthy and valuable.
The more high-quality backlinks you have, the higher your website will rank in search results, leading to increased organic traffic and visibility.
Strategies to Build High-Quality Links
Let’s get into how you can start building those coveted backlinks for your e-commerce store. Here are some strategies shared by e-commerce experts who have seen real results:
1. Leverage High-Value Content
Creating content that’s genuinely useful or informative is a great way to attract backlinks naturally. Clare Jones from Custom Neon shared a successful strategy: “We identified an outdated resource, conducted our own survey, and then reached out to those linking to the old report so they could update their stats.”
This approach not only drove traffic but also led to high-quality backlinks that helped Custom Neon secure the number one ranking for their keywords.
2. Partner with Influencers and Experts
Building relationships with industry influencers can also pay off. Michael Chien of 101 Pickleball found success by answering queries from journalists and guest blogging. “We’ve seen a 20% boost in sales directly from referral traffic,” he says. Michael’s experience shows that aligning with credible sources can not only drive traffic but also enhance your brand’s authority.
3. Utilize UGC (User-Generated Content)
Encouraging customers to create content about your products can also lead to valuable backlinks. Custom Neon has a robust UGC strategy that involves collecting customer photos and stories. Clare Jones notes, “We Gather UGC via competitions and thank you notes packed with our products encouraging customers to share an image of their sign using the hashtag #mycustomneon.”
This not only generates buzz but also leads to organic backlinks from users sharing their experiences online.
4. Tap into Local Community Support
Sometimes, the best backlinks come from your own backyard. Steve Pogson of First Pier emphasized the importance of local partnerships: “Sponsoring local events brought huge benefits. Website traffic rose 23%, and revenue soared enough to bonus staff $1,000.”
Engaging with your community and supporting local events can lead to authentic backlinks from local news sites and community blogs.
5. Guest Posting on Relevant Sites
Guest posting remains a powerful link-building tactic. Luke Heinecke of Linear Design shared, “We’ve built over 700 links through partnerships, resource lists, and guest posts. For every 100 links, our organic traffic increased 35% and revenue went up 28% on average.”
Guest posting on high-authority sites within your niche can expose your brand to new audiences while securing valuable backlinks.
The Benefits of a Strong Backlink Profile
Why should you invest time and resources into link building? The answer is simple: it pays off. A strong backlink profile can significantly improve your search engine rankings, which means more visibility, more traffic, and ultimately more sales. Luke Heinecke’s experience highlights this: “On Shopify, link building boosted our rankings for key terms, leading to a 45% increase in add-to-carts.”
Steve Pogson echoed this sentiment, noting that their efforts in link building resulted in a 25% increase in traffic and a 15% boost in revenue for every 500 links acquired.
These metrics underscore the tangible impact that a well-executed link-building strategy can have on your e-commerce business.
Boardroom Can Help
When it comes to acquiring high-quality backlinks, Boardroom’s blogger outreach service is your go-to solution. Our service connects your e-commerce website with reputable bloggers and influencers in your niche, ensuring that you get the backlinks that matter most.
We handle the entire process, from identifying the right sites to pitching your content, to securing placements that boost your search engine rankings and drive targeted traffic to your store.
With our extensive network and proven outreach strategies, Boardroom can help you build a strong backlink profile that enhances your online visibility and strengthens your brand’s authority.
Learn more at this link.
Final Thoughts
Link building isn’t just a nice-to-have—it’s a must-have if you’re serious about scaling your e-commerce business. Whether you’re just starting or looking to take your SEO strategy to the next level, implementing these tactics can help you build a strong backlink profile that drives real results. So, what are you waiting for? Start building those links and watch your business soar.
