Good morning to 7,701 e-commerce executives. If you’re in the e-commerce game and you’re not blogging, you’re leaving money on the table. We’re not talking about the kind of blog posts that are just filler content; we mean consistent, high-quality posts that actually resonate with your audience. Done right, a blog can be a powerhouse for driving organic traffic, boosting brand authority, and ultimately increasing sales.
But don’t just take our word for it. We chatted with a few e-commerce pros who’ve turned their blogs into traffic-generating machines. We’ll relay their insights, tips, and a few hard-earned lessons to help you elevate your content game. And, of course – memes.
Let’s dive in.
Content Is King, Consistency Is Queen
Let’s start with Oleksiy Torokhtiy of Torokhtiy Weightlifting. His advice? “You should have started one yesterday.” His brand, selling Olympic training programs and equipment, took its blog from 150 views in the first three months to 20,000 monthly views within six months.
The secret? Consistency. “It gets better with time,” Oleksiy notes. He emphasizes that your blog should focus on solving your readers’ problems rather than trying to impress them. The more value you provide, the more your audience will keep coming back.
Metrics That Matter:
- Initial views: 150
- Views after 6 months: 20,000/month
Quality Over Quantity
Sheldon Sutherland of Epoxy Werx has a similar story but with a twist. His brand, which focuses on epoxy flooring, saw a 35% increase in organic traffic over six months after launching their blog.
But it wasn’t just about pumping out content. Sheldon realized early on that fewer, well-researched posts performed better than churning out content for the sake of it. “Quality over quantity,” he says, stressing the importance of tailoring content to your audience’s specific needs. And don’t forget SEO. Sheldon shares, “Simple keyword research and on-page optimization can significantly boost your visibility.”
Metrics That Matter:
- Organic traffic increase: 35% over 6 months
Blogging with Purpose
Lisa Bradley of R.Riveter, a brand that supports military families, uses her blog not just to sell products but to connect on a deeper level with her audience. “Authentic, emotional content resonates more deeply with readers,” Lisa explains. Her blog is a key part of R.Riveter’s strategy to drive organic traffic while also telling the compelling stories behind their products.
The takeaway here? Your blog should reflect your brand’s values and mission. It’s not just about generating revenue; it’s about building a community.
Key Takeaways:
- Focus on authenticity and emotional connection.
- Metrics to watch: Page views, time spent on page, social shares
Plan, Don’t Just Post
Adriel Solorzano of G3X Fitness drives home the importance of having a solid content strategy. “Don’t just write for the sake of writing,” he advises. Before starting your blog, you should have a clear plan that aligns with your brand’s goals. And if you’re looking for topics, Adriel suggests using data from Google Search Console to guide your content. Most importantly, he stresses the value of content that genuinely helps your audience: “The more value you provide, the stronger your blog will become over time.”
Noticing a pattern here?
Pro Tip:
- Use Google Search Console to guide blog topics.
- Track impressions and clicks to see what resonates.
AI: Your Blogging Sidekick
In today’s fast-paced digital world, leveraging AI for blogging isn’t just a nice-to-have—it’s a game-changer. AI can streamline the entire process, from keyword research to content creation, saving you time while ensuring your posts are optimized for maximum impact. Take advantage of tools like Boardroom, which offers a robust blogging-for-SEO feature.
It handles everything from generating blog topics and crafting SEO-friendly content to seamlessly publishing on Shopify. Plus, Boardroom can even help you score high-quality backlinks, boosting your Domain Authority and driving more organic traffic to your site.
Shortcut
- Learn more and try it for free at this link.
Wrap-Up
Blogging for e-commerce isn’t just about ticking a box on your marketing checklist. It’s about creating valuable content that resonates with your audience, drives organic traffic, and strengthens your brand’s authority. Whether you’re just starting or looking to refine your strategy, the key lessons from these e-commerce pros boil down to consistency, quality, authenticity, and a solid plan. Take it from the experts: a well-maintained blog could be the missing piece in your e-commerce growth strategy.
